I'm an Experience Designer focused on building holistic, compelling worlds across digital, physical, and virtual spaces. My passion lies in visual storytelling, brand identity, and design research to create narrative-driven experiences that are both immersive and accessible.
I'm currently pursuing my Master's in Design & Innovation at UW-Madison, deliberately bridging my background in communication design with UX, product design, and VR. My goal is to help build platforms that foster real connection and spark positive change.
Hi! I'm Irhah.
Experience
Creative Lead — AA Joyland | 2024
Led brand identity and experience design for Flipped, a trampoline park, overseeing visual design across physical and digital touchpoints.
Lead Designer & Illustrator — Azcorp Entertainment| 2023
Designed motion comics and educational campaigns in collaboration with UNICEF and the Malala Fund to promote girls' education in Pakistan.
Design Intern — VCast | 2020
Contributed to visual design and content production projects.
Design Intern — Ogilvy & Mathers | 2019
Supported creative campaigns across branding and communication design.
Education
Master's in Design & Innovation
University of Wisconsin-Madison | 2025– Present
Bachelor's in Communication Design
Indus Valley School of Art & Architecture - Karachi| 2017 – 2020
Creative Fields
UX Design · Illustration · Brand Identity · Game Design · Experience Design · Motion Comics
Softwares
Adobe Creative Suite · Figma · Procreate · Blender (learning) · Unity (learning) · Onshape
While you're here — you can read a little comic about my journey