I'm a UX Designer, Experience Designer, and storyteller focused on building meaningful experiences across digital, physical, and virtual spaces. My work combines design research, visual storytelling, and interaction design to create experiences that are both engaging and accessible.
I'm currently pursuing my Master's in Design & Innovation at UW–Madison, bridging my background in communication design with UX, product design, and emerging technologies. My goal is to create products and experiences that foster connection, curiosity, and positive change.
Hi! I'm Irhah.
Experience
Creative Lead — AA Joyland | 2024
Led brand identity and experience design for Flipped, a trampoline park, overseeing visual design across physical and digital touchpoints.
Lead Designer & Illustrator — Azcorp Entertainment| 2023
Designed motion comics and educational campaigns in collaboration with UNICEF and the Malala Fund to promote girls' education in Pakistan.
Design Intern — VCast | 2020
Contributed to visual design and content production projects.
Design Intern — Ogilvy & Mathers | 2019
Supported creative campaigns across branding and communication design.
Education
Master's in Design & Innovation
University of Wisconsin-Madison | 2025– Present
Bachelor's in Communication Design
Indus Valley School of Art & Architecture - Karachi| 2017 – 2020
Creative Fields
UX Design · Illustration · Brand Identity · Game Design · Experience Design · Motion Comics
Softwares
Adobe Creative Suite · Figma · Procreate · Blender · Unity · Onshape
While you're here — you can read a little comic about my journey