Brand Design, Character Design, Packaging Design
Mr. Whiskerworth's
Designing a premium cat food brand
About This Project
Mr. Whiskerworth's is a premium cat food brand built from the ground up: mascot, logo, and packaging all designed to stand out on the shelf and speak directly to pet owners who want the best for their cats. The brand blends sophistication with playfulness, anchored by its star character: Mr. Whiskerworth, a dapper, monocle-wearing feline with a mission to revolutionize feline dining.
Year
September 2024
Role
Lead Graphic Designer
Tools
Adobe Illustrator, Procreate
The Challenge
The brand had to do two things at once, feel premium enough to justify a gourmet positioning, while staying warm and approachable enough to connect with everyday pet owners. The mascot was the key to holding that tension, and getting him right took real time.
The Solution
The Mr. Whiskerworth's logo weaves character into the letterforms, the "K" curves into a cat's tail, the "O" becomes a monocle. The mascot himself is a refined gentleman cat in a tailored suit, conveying class without losing charm. Packaging was designed across age ranges, with a color system that signals both nutrition and delight.
The Outcome
A cohesive, memorable brand identity ready for shelf, complete with logo variations, a full color palette, mascot, and packaging visuals that set a new standard for what pet food branding can look and feel like.
