Brand Design, Mascot Design, Graphic Design, Experience Design
Flipped
Designing an Indoor Trampoline Park
About This Project
Flipped is a full brand identity created for a trampoline park at AA Joyland, covering everything from logo and mascot design to signage and experiential design. As Lead Graphic Designer, the goal was to build an immersive brand world that appeals to children and families while encouraging both physical activity and imaginative play.
Year
2024
Role
Lead Graphic Designer
Tools
Adobe Illustrator, Procreate
The Challenge
The original scope had to be adapted mid-project after the initial soft play area concept was cut due to space and safety concerns. On top of that, tight deadlines demanded efficient planning and execution without compromising quality , a real test of creative problem-solving under pressure.
The Solution
The project objective was to create an immersive, engaging brand identity that works across physical and experiential touchpoints. Every design decision from the logo to the signage — was built to deliver a cohesive world that feels exciting the moment you walk in.
A recognizable brand presence in the entertainment industry. Successfully balanced the client's vision with the need for something innovative, delivering a complete brand system ready for real-world implementation.
The Outcome
