Hi! I’m Irhah, a UX designer, experience designer, and storyteller building meaningful experiences across digital, physical, and virtual spaces. When I’m not designing, you’ll catch me playing games, watching anime and Studio Ghibli, sipping tea, hanging out with cats, or getting lost in nature.
I recently completed my Master’s in Design & Innovation at UW–Madison, bridging my background in communication design with UX, product design, and emerging technologies. My goal is to create products and experiences that foster connection, curiosity, and positive change.
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Experience
Independent
Freelance DesignerDesigned end-to-end brand identities for businesses including MagicBox and Mr. Whiskerworth’s, from visual systems and packaging to storytelling-driven brand assets.
AA Joyland Pvt. Ltd
Creative LeadLed experience design and brand strategy across four entertainment brands, directing a team of 5 designers across digital, print, and environmental work.
Azcorp Entertainment Pvt. Ltd
Lead Designer & IllustratorCreated illustrations and comic content for UNICEF and Malala Fund campaigns, reaching audiences across Pakistan through broadcast, digital, and print.
Earlier: Creative Intern, VCast Online (2020) · Creative Intern, Ogilvy & Mather (2019)
Education
Master’s in Design & Innovation
University of Wisconsin–Madison · 2025 – Aug 2026
Bachelor’s in Communication Design
Indus Valley School of Art & Architecture, Karachi · 2017 – 2020