Hi, I’m Irhah I design digital products, immersive worlds, and the stories that hold them.
Explore My Work
Why work with me.
Most problems don’t belong to one discipline. So I move between research (WayHome: a survey of 302 UW–Madison students and 3 in-depth interviews), interfaces (Dolled Up VR: VR interactions scripted and tested in Unity, learned from scratch), strategy (Imagin8V Park: a site visit to Milwaukee and conversations with stakeholders surfaced the untold neighborhood stories that became the project), spaces (Flipped: a full brand and wayfinding system for a real trampoline park), stories (AQS: a motion comic about Pakistan’s water crisis) and characters (How Do We Love?: Cubot, a heart-propellered robot designed and modeled in 3D), and let the problem decide which one leads.
FigmaFigJamMiroAsanaIllustratorPhotoshopInDesignAfter EffectsPremiere ProLightroomProcreateHTML / CSS
Blender
Unity
Claude
Gemini
ChatGPTMidjourneyGoogle FlowUX research & synthesisUser interviewsUsability testingPersonasJourney mappingCompetitive analysisCard sortingAffinity diagrammingWireframingInteraction designAccessibility (WCAG)
What I create,
creates me.
Growing up in Quetta, Pakistan, my world was small, bounded, and quiet. To make sense of it, I turned to animation, where every second was drawn with deliberate intention: proof that a whole universe could be built from play, atmosphere, and light.
It taught me that space is never neutral. When an experience isn’t designed with care, it degrades into noise. When every detail has a purpose, design becomes a portal into clarity, dignity, and human connection.
I recently completed my Master’s in Design + Innovation at UW–Madison, and I’m open to roles building digital products and spatial environments. Guided by research and grounded in craft, I make experiences that invite people in, bring order to complexity, and respect the human on the other side.